DISCOVERY
Talking
Budgeting
Briefing
Researching
More talking
WE CREATE TAILORED VIDEOS
MESSAGE FOR THE MIND
Good videos should deliver the right message to the right audience.
Before anything else, we take a long look at what we’re willing to accomplish. We start by understanding very well your business, your needs, your goals, and most of all your audience’s habits, needs, or problems. This is how we will create a concept around your goals that will move the audience to action.
EMOTION FOR THE SOUL
Emotion drives motion.
The right message should have the right emotion attached to be remembered. Every day we make decisions based on how doing or having something makes us feel. Nobody gives a f**k about a product / service features or advantages. We all need something that makes us feel in a certain way. We buy safety, significance, certainty, hope, love, connection, trust, and so on. Knowing all this we make sure we add emotion to increase the “call to action” and curiosity every time.
BUT, WE CAN ALSO CREATE A VIDEO MARKETING PLAN
TO COVER EVERY STAGE OF THE MARKETING FUNNEL
Video, like any marketing activity, is an ongoing process.
If you want to be a constant choice for your audience, you need to educate, inform, bring value, entertain, and be part of their everyday life.
Whether you need one or more videos, or a video marketing plan to make a real impact, we’re here to help you with your growth.
HOW WE DO IT?
HERE’S A SKETCH
FREQUENTLY ASKED QUESTIONS (FAQ)
How much does a video or a video marketing plan cost?
Well, it depends.
It’s like building a house: everything is created around a budget.
We create from scratch, and every project is unique. An idea or goal can be reached in various ways, and only you can determine how much you’re willing to invest in a project.
We can help you with a price range (we’ve worked on €20,000 projects, as well as on €2,000 ones), but to give you a specific budget or make you an offer means hours of research to develop an idea and to create the screenplay. In other words, it means to work for something that you might not need or afford.
Therefore, we wrote this article to clarify what influences the cost of a video, and it’ll be a great idea to read it before getting in touch with us.
We also made an educational interview series on our blog, called “Popotamii Vorbesc” that covers everything you need to know. All episodes -> here.
If I tell you my budget, aren’t you just going to spend it all?
Well, yes, but you have a budget for a reason, don’t you?
Certainly, we’re not trying to fool you. We just want to find the best solutions that fit your need and budget.
As we already mentioned, an idea can be implemented in various ways.
Here’s an example:
We can shoot a video for a chocolate box in a few hours with the chocolate box on a table and the camera on the tripod. But, the same chocolate box can be on five different tables, in five different locations, with five people that are enjoying it, and this scenario will cost more.
What's your price in comparison to other video agencies?
For sure, we are a good deal.
We are not the most expensive, but we certainly are not the cheapest one.
Who are your clients?
We focus on brands, but we don’t exclude agencies.
Our clients know the value of video marketing and call us because they are willing to trust our vision and expertise.
They give us a budget, and they respect the payment terms. They have products or services that bring value to people’s lives, and they collaborate, not impose.
If a client knows better what to do, how to do it, and doesn’t want to listen to our suggestions, that means he doesn’t need us.
How long does it take to do a project?
It depends.
Sometimes it can be shorter than 4 weeks, but sometimes it can be longer, depending on its complexity.
Are you specialized in my industry?
First of all, you don’t need a video agency that is specialized in your industry. You need one that is creative and great in video production.
Even if we know your industry very well, we still take time to learn about you and to research which is the best solution that fits your needs and budget. We always look forward to learning about new industries and coming up with new ideas.
I didn't see a video for a product like mine. Can you do it?
Of course.
We love challenges and trying new things.
The videos in our “Work” section are just glimpses of what we’ve done in the past, not the boundaries of what we can do in the future!
We know our value, and we’re confident that we can fill your goals and needs.
Do you rent the equipment for the shoot, or do you own it?
We own our gear, and we still invest in it. We like to have everything we need available anytime, to be as creative as we want.
As much as we love to have our stuff, there are some special types of equipment that have a particular use, and there is no deal for us to own it … so we will rent it for sure.
What kind of equipment do you use and what software?
We like to shoot in 4K, so we own a Blackmagic Ursa Mini Pro 4.6K digital film camera – capable of shooting RAW, a DJI Phantom 4 Pro+ licensed drone, and a GoPro.
Besides lots of other accessories we have, we own a DJI Ronin MX gimbal too.
In our industry, the quantity of light is important, but the quality is even more important. We use Aputure lights with a CRI (Color Rendering Index) over 96 and TLCI (Television Lighting Consistency Index) over 97, guaranteeing you are receiving the highest color quality possible.
We edit and grade in DaVinci Resolve – the best high-end post-production and color grading software, the one they use in Hollywood too.
What is "Video Marketing" and why do I need it?
“Video marketing is a strategic marketing approach that involves creating and sharing video content with the goals of attracting, retaining, and converting a defined audience of viewers.”
As a brand, you can easily incorporate video into all of your marketing efforts, and those videos can have a huge impact on creating a connection with your audience, attracting new ones, educating leads, and converting customers.
So, if you want to be a constant choice for your audience, you’d better start to be visible, educate, inform, bring value, entertain, and be part of their everyday life. Choosing a video in your strategy will definitely give you a huge advance.
Here are some Compelling Benefits of Video:
- boosts conversions and sales
- shows Great ROI
- boosts SEO
- builds trust and credibility
- catches the Consumer’s Eye
- encourages social shares
- engages Even the Laziest Buyers
Do you outsource some tasks?
It’s not outsourcing, it’s more like a collaboration usually met in our industry.
Yes, we collaborate with actors, voice-over talents, make-up artists, hairstylists, stylists, and other great people from the industry if needed.
Do you travel?
Yes, we do.
We work both in Romania and abroad, so don’t let the distance come between us and the story we can create together!
I need a specific date to launch a video. When to write you?
We value quality, not quantity.
Therefore we want to take enough time for each project to be sure we give you our best.
If you want to work together, please get in touch with us at least one month ahead … but you can write us these days too. We may find time for your project.
I am ready to get in touch with you, what’s the next step?
Great!
It’s time to visit our “Get in Touch” page or click the button down below.
Remember to tell us all the details that might help as the project’s needs, brand description, media channel, deadline, budget, and we’ll be happy to answer as soon as we can.